Get Found in Your Geographic Area with Local SEO Services

Search engine optimization, better known as SEO or local SEO, is the process of building up organic traffic to your website. While SEO used to focus primarily on packing specific keywords into the different pages on your site, it’s become much more complex and nuanced over the years. It also involves several offsite tools to increase your visibility in your local area. 

SEO is often daunting for small business owners, but DOSSU Digital Marketing can demystify this marketing strategy and help you see real results to boost your business. Count on our Baltimore SEO company to create a comprehensive strategy customized to your needs. Whether you’re building your online presence from scratch or looking to revamp and boost existing assets, we can help. Here’s a closer look at what we’ll focus on. 

Onsite SEO Strategies 

Your website is at the center of your SEO marketing plan. So, we’ll make sure it’s targeting the right keywords and checking all the necessary boxes to rank well in organic searches. The first step is a keyword report that will tell us which search terms customers in your area are using to find products or services like the ones you offer. With keywords in hand, we’re ready to optimize your existing website content or create new copy that will stand out. However, rising the ranks organically can take time. To launch your business to the top of relevant search results pages faster, we can also design and manage PPC ads, which take up the most prominent real estate on the page. 

Search engines also take site performance into account when ranking results for different queries. Our team can make sure that your site is designed to load quickly, be easy to navigate, and encourage users to stick around, so that you see better placement in search results. 

Offsite SEO Tools 

It’s not enough to focus only on your website to get seen in local search. Offsite tools like your Google Business Profile (GBP) and link building through local directories are also essential. Your GBP listing is what gives you a presence on Google Maps, and it also lets you view and respond to reviews, post images and updates about your business, and showcase your products and services in an easily accessible format. With an optimized business listing on Google, potential customers may not even need to visit your website to be convinced that your business is the right choice for their needs. 

Gaining more local links through directory listings is also a big component of local SEO services. We’ll help you build citations through high authority sites to improve trust signals that help Google and other search engines rank your business in search results. 

Get seen where it matters most with DOSSU Digital Marketing.

Contact our team for a customized marketing playbook to give you a roadmap to local domination through SEO marketing.