Content Strategy

Our content strategy services will help you iron out the wrinkles in your content-production workflows and create a realistic scope for your electronic publishing projects.

We’ll inventory your existing content, review current documentation, and interview in-house staff to learn about your content-production process and determine how well your organization is prepared to perform ongoing content maintenance. This work is important in creating a website and workflows that will match your capacity for maintenance. It will also keep you from spending too much on an overdeveloped site that will only make life harder for your staff. Our work together might include any of the following activities: performing an inventory of your current content, revamping your website’s hierarchy and navigation, developing helpful documentation, or conducting a content-production workshop.


DOSSU’s Content Sustainability Assessment

Wherever you are in the lifecycle of your website, DOSSU’s Content Sustainability Assessment™ (CSA) will help you generate high-value content that will engage your members, funders, and advocates — and attract new ones. This is the first step toward building a Sustainable Content Ecosystem™, which will ultimately help you generate a consistent flow of quality content and use limited resources more efficiently to achieve your mission. Whether you are considering a website overhaul or have recently launched a new site and want to streamline your internal workflows, our Content Sustainability Assessment™ is the place to start.

Our assessment is tailored to the needs of your organization, but all CSAs include a full content inventory and a review of existing content-production workflows. The lessons learned from these two activities will suggest the specific next steps for your organization. These may include recommendations for revamping your site’s hierarchy/navigation, developing documentation (such as a style guide or a new-content or content-review policy), or holding an interactive workshop to iron out your organization’s specific challenges in content production. This work will culminate in the delivery of a customized roadmap to help your organization generate a steady flow of strategic content.

Get in touch today to learn how our content strategy services can help make your work easier!

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Other Services

Website Design & Development

We can execute your content strategy with a top-shelf custom design and then build out your site with a full suite of design and development services. Our projects have ranged in scope from small consultancies to large content hubs for nonprofit associations. We’ve built sites for our clients using Expression Engine, Craft, and WordPress and can help you figure out the best approach for your needs.

Collateral & Advertising

The team members at DOSSU are all veteran designers who have years of experience producing a full range of collateral materials and advertising. We work with each client to make sure materials are compelling and we always strive to find the most effective way to deliver your message and create the most buzz.

Branding

A strong brand can build your company, while an ineffective brand can undermine success. We can help you harness the power of branding and establish a new brand identity or reinforce your existing brand. We can accomplish these results together through analysis of the marketplace, brand voice workshops, logo development, establishing visual standards, or the creation of a brand style guide.