Many nonprofits, associations, and foundations possess a wealth of knowledge, and knowledge is currency in the Information Age. The challenge is capitalizing on that knowledge in an efficient manner that will help you better achieve your mission. One way to do that is through the use of a content-hub model for disseminating your organization’s knowledge. Building a content hub will allow your organization to efficiently capitalize on its digital content, delight your audiences, and increase conversions — ultimately turning casual visitors into members, funders, and advocates. This linked article gets into the nitty-gritty about what a content hub is and the considerations for building one. The author of the linked article has also written an e-book about content hubs that is available here.
